Ammonia Free Hair Color

INOA, ammonia-free permanent technology, revolutionized the hair color industry with a breakthrough ODS² Oil Delivery System.

INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color.

INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every guest. The INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair.